Client / Joon
A catalog, store, and tour surface in one place.
2026. A new build planned, built, and launched in two weeks. Shopify manages products, orders, and checkout.
At a glance
- Situation
- Joon needed one experience for a 22-release catalog, merch store, and tour surface, without separate publishing tools to keep in sync.
- Mandate
- Launch quickly while connecting the catalog, store, and tour in one managed surface.
- Webverry owned
- The storefront, catalog data model, tour surface, product experience, cart, and Shopify integration.
- Timeline
- Two weeks · new build
- Delivered
- A live custom storefront, catalog data model, tour surface, product experience, cart, and Shopify integration.
The brief
Joon is a musician with 22 releases and an active catalog spanning four years. The brief was direct: launch quickly, while giving the catalog, merch, and tour experience a coherent identity. The short timeline had to cover the customer-facing site and the content structure behind it.
The goal was one experience for the catalog, store, and artist's world, not three separate tools that need to be kept in sync.
The catalog
The catalog includes 22 releases spanning four years. A first-time visitor should be able to understand that body of work at a glance. Rather than a plain grid of thumbnails, the release covers sit in a horizontal carousel: covers toward the edge tilt outward, scale down, and lift slightly, the way records fan across a flat surface.
What the artist can operate
Albums and tour dates are managed in the same Shopify admin used for orders, with no separate CMS or second system to log into. When a new release goes up, one entry feeds the gallery and discography. A tour date feeds the upcoming and past tour table. Cover art lives on the same infrastructure already handling product images for the store.
| Content | Fields | Feeds |
|---|---|---|
| Album | Name, release date, cover image, Spotify link | Gallery, discography ordered by date |
| Tour date | Venue, date, city, ticket URL | Tour table, upcoming and past |
The store
The merch store runs on Shopify but looks and feels like the rest of the site. A fan browsing the discography and a fan shopping for merch are in the same world: same visual language, same typography, the same sense of the artist. Merch tied to a specific release is linked at the data level. When the release exists and the merch exists, the connection is already there. No manual wiring.
Store
Product
The shipped catalog, store, and tour surface.
Open any screen to inspect the customer-facing experience and the surfaces described above.
A deadline does not have to mean disconnected tools.
If you are an artist, a label, or a brand with a deadline and a standard to meet, this is the conversation to have before the next release date locks in.