Turn a storefront bottleneck into a better path to purchase.
Design, build, migration, launch, and measurement from $15,000. Your team keeps using Shopify for the day-to-day work it already knows while customers get a more considered path from story to sale.
When every collection starts needing a workaround.
A theme is useful until it makes routine work harder: new photography breaks the layout, product pages need exceptions, or each launch needs a developer to make the store feel right.
Scrolling gets intercepted
Custom theme JavaScript overrides native scroll behavior. It shows up as stalling and stickiness, worst on mobile, which is most of the traffic.
Images load all at once
No lazy loading, so every image on a page is requested immediately whether the customer has scrolled to it or not. On a long collection page over a mobile connection, this is the main cause of slowdown.
The layout can't absorb varied content
Templates assume a narrow range of image shapes and crops. As new photography gets added, the grid drifts out of alignment, and someone fixes it by hand per shoot.
Nothing captures a visitor who isn't ready to buy
An email popup fires once, and once dismissed there's no second chance anywhere on the site. Often no SMS option at all.
Interactive elements produce the wrong order
Size and variant selectors sized for desktop get mis-tapped on mobile. That costs returns, reshipments and goodwill, not just conversions.
The CDN gets blamed for a build problem
Image delivery itself is usually fine. The slowdown is in how the pages were built, not in Shopify's infrastructure.
Keep Shopify. Rebuild the storefront around it.
Your products, inventory, orders, and checkout stay in Shopify. We rebuild what customers see and use, with the control to make it feel like your brand rather than an adapted template.
- Products, inventory and pricing
- Collections and how they're organized
- Orders and fulfillment
- Checkout, payments and taxes
- Shipping rates and discount codes
- Gift cards
- Your team's daily workflow in Shopify
- Design is no longer limited by what a theme allows
- Image handling is built for your product, not adapted from a generic template
- The site is served from a global edge network
- Speed, because that edge delivery is where it comes from
Ampeur, product detail. Built on this layer, not adapted from a template.
The work that makes a launch convert and hold up.
Design
- Mobile-first design for every template
- An art direction system that holds as new photography is added: image ratios, crop rules, layout behavior for portrait, landscape and video
- Two rounds of design revision, feedback consolidated into a single response per round
- Existing logo and brand marks carried over as-is
Templates
- Home, collection, product detail, cart, search and results
- About, contact, size guide, FAQ
- Policy pages: terms, privacy, returns, refunds
- 404 and error states
Performance
- Lazy loading throughout
- Responsive images in modern formats at the correct size per device
- Video re-encoded with poster frames and appropriate compression
- Native scrolling restored, intercepting scripts removed
- Edge caching and prefetching on navigation
Product page experience
- Image gallery rebuilt for mobile: native swipe, full-resolution zoom
- Size and variant selection rebuilt with larger touch targets and a confirmed state
- Sold-out and low-stock states handled clearly
- Size guide accessible without leaving the product page
Capture and marketing
- Email capture rebuilt: persistent footer signup plus a better-timed popup
- SMS signup added with consent handling
- Back-in-stock and notify-me at parity with the current setup
- Existing lists, flows and segments preserved
Tracking and analytics
- Migration of existing tracking: GA4, Meta, TikTok and any other pixels in place
- Purchase, add-to-cart, view-item and signup events verified before launch
- Coordinated with your advertising partner, joint verification on staging before cutover
SEO and migration
- URL structure preserved wherever possible
- Redirect map for any URL that changes
- Metadata, structured data, sitemap and robots configured
- Pre-launch and post-launch crawl comparison
Launch
- Full staging environment for review throughout the build
- Cutover executed at a low-traffic hour, rollback available
- Two weeks of post-launch monitoring and defect fixes at no charge
Clear scope before work begins.
If a need sits outside the storefront build, we name it early and quote it separately. There are no surprises buried in the handoff.
- Photography and video production
- Copywriting
- Advertising strategy, media buying or campaign management
- Ongoing SEO campaigns or content marketing
- New brand identity, logo or packaging design
- Subscriptions, memberships, loyalty programs or wholesale portals
- ERP, 3PL or inventory system integrations
- Multi-currency or multi-language beyond what Shopify handles today
- Third-party subscriptions (Shopify, Klaviyo, advertising platforms, apps), billed directly to you
A launch is not complete until the basics are proven.
Measured on the live site before launch and again after cutover.
Scrolling
Native scroll behavior on every template, across iOS and Android. No interception, no stalling.
Speed
Largest Contentful Paint under 2.5 seconds on mobile for the home, collection and product templates, measured on a standard 4G connection with production tracking enabled.
Images
All below-the-fold media lazy loaded, served responsively in modern formats at device-appropriate sizes.
Layout
Collection and product grids hold alignment across portrait, landscape and video content.
Interaction
No size or variant can be selected without an explicit confirmed state on mobile.
Tracking
Purchase, add-to-cart, view-item and signup events firing correctly, verified jointly with your advertising partner.
Capture
Email and SMS signup functional and delivering into your existing lists.
SEO
No loss of indexed URLs. Every changed URL redirects correctly.
The guarantee
If any acceptance criterion is not met at launch, we keep working at no additional cost until it is. If they are not all met within 30 days of the launch date, you may terminate and receive a full refund of everything paid.
For release-driven brands, the storefront can be the beginning of more.
When releases need tiered access, scheduled operations, and a clearer view of launch day, RILT extends the storefront into an ongoing operating system. It is a separate partnership, built around how the brand sells.